This is a branding project of a small catering business, Dapur Maknum. 'Dapur' as in 'kitchen' and 'Maknum' as the abbreviation of 'Makan' (eat) and 'Minum' (drink)
The brief from the owner is very simple; she likes the classic design of vintage cookies packaging, and she wanted the design to include the favorite flower, the purple wrath. Another detail that I got is the customer segment of the business are the Indonesian old women, which I took as a consideration.
From the brief, I aimed to create an F&B brand that is timeless, but also familiar and nostalgic for the main market segment.
Beside the main catering business, the client also asked me to design some logo for the side products, hazelnut cookies and date milk.
